Pictured is Asda’s Mad Hatter and Professor Snape at Asda’s launch for World Book Day

Asda set to bring World Book Day to Life!
Characters from the most popular children’s novels will take charge of the shopping aisles in Asda to celebrate World Book Day (Thursday 2nd March).
Big and little kids are encouraged to come along next week, to hear the magical words of JK Rowling and Lewis Carroll, as told by Asda’s very own Professor Snape and Mad Hatter ahead of World Book Day.
Speaking about the activity, Asda Antrim’s Community Champion, Barbara Logan said:

“World Book Day is a fantastic opportunity to encourage reading, and this activity will really help ‘the words jump off the page!’ Reading is a great way to fire children’s imagination, and we know our customers will enjoy seeing these classic stories being brought to life.”

Interactive reading sessions will take place in selected Asda Stores (Asda Antrim / Asda Enniskillen / Asda Larne) on Monday 20th and Tuesday 21st February at selected times.

Children can swap their World Book Day tokens in store, or use their money-off coupons on a wide selection of book available in store. Asda has an extensive range of adult and children dress-up options available online and in store now. The Mad Hatter and Professor McGonagall from Harry Potter costume (pictured) is available in store now.

What is your little one going to be dressing up as for World Book Day on Thursday 2nd March 2017? 

Don’t forget, Asda has a great selection of costumes available for any Mums out there searching for the ideal costume for WBD, as well as having the books instore!